WWF is one of the largest independent global conservation organisations. WWF is best known for its programmes to protect endangered species and their habitats, and much of WWF’s work is in areas where the most critically endangered wildlife and the least protected habitats are found. However, this is only part of what they do.
WWF also works to address global threats to people and nature such as climate change and the unsustainable consumption of the world’s natural resources. They do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend.
WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet’s environment.
WWF Mission
WWF’s mission is to stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature. WWF do this by:
• conserving the world’s biological diversity
• ensuring that the use of renewable resources is sustainable
• promoting the reduction of pollution and wasteful consumption
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